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Pay Per Click

By

TrafficKing
ICQ (TrafficKing): 115274262

Terrific Traffic

Let's give you some background on search engine traffic, but I guess you know it is important or you would not be here!

The advantages of search engine traffic:

Active Traffic - Surfers that are actively searching for information on a particular topic (ie. niche)

Beyond Awareness - "..the customer is closer to making a decision 54% of online purchases originate from Search Engines." (Jupiter Consumer Survey)

"Search listings are 8x more likely to be remembered, and 20x more likely to be clicked on than banners or buttons. "(NPD Group)

Basically if you want to give yourself a chance of getting good returns from the internet business, you need a good product or service and a source of targeted search engine traffic.

The advantages of PPC search engine traffic:

Zero risk - since you only pay for visit to your site. No other form of advertising can give you such peace of mind.

The Evolving Search Marketing Industry

In the good old days, and there are still many search engine optimisation campaigns going strong in Google for example, SE guru's can follow some basic rules and get good listings by spamming the indexes. I use the term loosely here, for spam from many a search engines view is defined as a listing which is in there which is not generating income.

We all know about the online advertising slump, but many of the indexes are looking to float or already have, and they need to monetise their listings. Selling their results is the logical next step.

So we have or are going from: Search Engine Optimisation, SEO:

1) Manipulating SEs
2) Fixed Price Fee
3) Any Traffic
4) Common searches
5) Ranking
6) Popular keyword
7) 100's of terms
8) Cottage Industry
9) Hunches & Gut Feel

To: Search Engine Marketing, SEM:

1) Partners with SEs
2) CPC Pricing
3) Relevant Traffic
4) Qualified Terms
5) Marketing Messages
6) All relevant content
7) 10,000's of terms
8) Mainstream Marketing
9) Statistical Measurement

Which keywords? (Conversions or Branding?)

Everyone jumps in with "hardcore", "sex" and "porn" but there you will find over priced, low converting traffic. Much better results come from focus on phrases with a lower volume of searches. Less competitive positioning so costs are lower and conversion ratios are higher since searches are more tar These words are best for sales or sign ups. If you after branding them go for the high volume stuff!

Where can I buy PPC traffic?

Well, many places offer a fairly good list of the pay per click listings, but many rely on affiliates to send them that traffic, so the quality and Return on Investment is low. Like all things in life, you get what you pay for!

The Roads to PPC

What a lot of people don't know, is that there are 2 types of pay-per-click delivery methods.

1) There is the one, which many people will be familiar with; where each advertiser competes in an expensive real time auction for the top positions, whereby sophisticated bid management tools "enable the index to maximise the cost of each click they sell" and allow you to set price limits so you don't over spend.

or you can choose

2) Campaigns which are embedded within the usual search engine properties, (MSN, AOL, AltaVista, Tiscali, LookSmart and some Yahoo and Google depending on region). These are offered on a pre-agreed fixed click rate - offering more control and greater accountability.

The end user doesn't see that they are PPC results, and your competitors and affiliates aren't so keen to click on your listings at your expense.

This is all possible through partnerships. Many former SEO companies, who have been working against the search engines for years now work with them to deliver targeted results in a much more civilised manner. Terrific Traffic are search engine marketers who deal directly with the indexes, marketing large volums of porn and gambling clicks for its clients, who benefit from state-of-the-art post click analysis and optimization.

Measuring Return on Investment (ROI)

Use tracer tags and reporting to get the most out of your campaigns. Without decent post click analysis, you are prodding in dark and you cannot optimise your campaigns, measure ROI per click, per dialer call, per credit card conversion.

To be a successful adult webmasters you must be a good accountant.