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The DFN Weekly

Word Play

By
Voltar
Cloud Cash

So many times I see lame site names out there, patterned after the sponsor that the webmaster is promoting. Lame to the nth degree is what those are. You can do better than that, even if you don't realize it yet. After reading this article I hope to help you to realize it, and why you should be a little more creative in your site names.

When you decide on a site name, it most commonly involves the niche involved. This is alright, especially in light of search engines and such. But it's not only the search engines you have to worry about. It's making the sale that should be the on the top rung of your thoughts and site crafting. After all that is why we make every web page on the net. It's all about business, good business, that we work.

In your site names you have your very first shot at making a connection with the surfer. We all know if you connect with the surfer on some level, you bring yourself much closer to making the sale. At this level, the initial contact level, you can spark thier imagination and get thier fantaisies rolling, thier humor up, and thier association between them and your sites sponsor links pumping like crazy. This is what can commonly make a site profitable or not.

To do such a thing there are many ways, but one often over looked and which can be used very easily is word play. Playing on words to get that connection between your site and the surfers mind solid and tangible. By word play I mean take a normal under used word and make it mean something else. Look at the example below and try it yourself with all kinds of adult(not kid oriented) words and meanings. This can be sometimes funny, witty, inspiring, insiteful, and just plan outragous. But all of them bring an inner smile and connection between the surfer and the website of yours. You forge the bonds that allow the easier access, illusion weaving, and sales that follow those, to happen.

A simple example of what I'm talking about is the word "bifocal or bi-focal". First thing to come to your mind is most likely eye glasses. But with this simple word you can stir up imaginations and fantasies.

Think of what this word could be turned into meaning in a naughty sense, using its parts. Bi can be used for various niches, including, lesbian, MMF, FFM, SheMale, etc. Also meaning two. Focal can be used for different focus points of camaras, front view, rear view, web cams, close ups, body parts, etc. Now put the two parts together and you can come up with some killer site ideas ranging from lesbians with web cams, to group sex with two different photo sets from differnt views and people of the same things.

You play on the playground of the mind of the surfer. Connect it with your site thru the witty association, which you make very plain to the surfer, don't hide it. You want them to make the assciation between the site name and the site illusion and sponsors. When ever you run across some witty connection like that yourself, you apprciate it, so do surfers. In that apprciation is a connection, that initial connection between the surfer and your website and sponsors.

Remember, that you are not just running surfers over your ads in thier search for free content. You are there building sales machines that have free samples. A good sales machine takes everything into account from the intial connection and control of the surfer, to the walk to the sponsor with them ready to sign up with the sponsor.

Hope this helps many of you to build that better sales machine as part of your sites and use that first important connection to help you make more money from your hard work.

Voltar