I can almost hear the screams from here! "Wingnut, what the hell did you do to the DFN page? That looks like crap!" I think I might have just heard the thump from Jojasa hitting the floor after seeing *this* bit of my handy work :).
It looks like crap? No kidding?! Good it should be easier to get my point across then. There has been a decent amount of discussion this week on the board about the use of css in our work. In the end I think it was Voltar who said it best. "Fancy CSS doesn't make you any money, your time would be better spent tweaking your sales text". A wise and very true statement, which is why I named this article the way I did.
Unless you are creating a paysite your job is to get the surfer off to a sponsor as fast as possible, long before they ever see any content is the optimal goal.
I know you have all heard the "ugly sites sell" montage and it is a proven fact. If your site looks as good as the sponsor site you are done .. no sales for you. Mainstream sites is a whole other matter where your site *must* be great looking, but we not talking about that now are we?
So as an example of how you can use CSS to help you create an easily changeable page, that is butt ugly, and will help to drive the surfer even quicker to that nice eye pleasing sponsor site.
Why is an easily changed page matter? Well for one with the quick change of the CSS (or removal entirely) you have a new look and feel to your page (a new template look). So you could use the same template layout and create an ugly SE specific entrance and then change it for those picky places that want works of art for site designs.
CSS is a huge beast that can and will drive you out of your freakin mind if you let it get to you. There are endless things you can do with it and it will chew up your valuable time if your not carefull. With that in mind .. the KISS approach is the best. Keep it simple stupid. That last part fits me well :)
I think that a handfull of css skills can add to your ability to create butt ugly sites that sell. They can also be applied to those works of art you all work on but never admit too. The DFN has always used some css in it's pages the ads, quotes navigation areas to name a few but very limited.
I modified this weeks pages and removed all "font" tags, and used total CSS to create the page. I'm sure some of the folks with older browsers have already closed this page.
Let's start with the real basic stuff. A view source of this page will show things in action, but also listed here for example.




