It Pays
to Read the Fine Print
Steve
Don't you just hate having to sign contracts? All that fine print that has to be read, understood and taken into account when you are entering into a business agreement with someone else.
Of course it is quite easy to skip over it, it's fine print so it must be unimportant, we don't need to read it, we can just wing it and everything will be ok.
Sometimes you can wing it and sometimes you fall in a huge heap because the fine print can be very important. This week's site for review is going to be one that falls in a heap because of the fine print on the rules page of most link lists.
You can find the site: Here
The first problem, and one that the webmaster who built the site is aware of, is that it is sitting on a free host. Now if you don't know why that is a problem let me fill you in.
First, the vast majority of link lists will no longer accept submissions from webmasters who want to use free hosts. There are a number of reasons for that and it would take an entire article just to outline those reasons. Just let me say here that while many newbies think that free hosts are the answer to a virgin's prayer you will just have to accept the link lists' rule about free hosts and trust me when I tell you that there is no such thing as a free host and the ultimate cost of using a free host is more than paying cold hard cash for hosting.
Second, free hosts place their own advertising on every page of a site that they host. They choose the best spots for advertising and in the case of this site they have so much advertising that the host has used up all the advertising links that most link lists allow.
Before we go on to the next fine print snag let's stop for a moment to look at the link list recips. On this site they appear on the main page. Now I know that there are many experienced webmasters who believe that the best place for a recip link is on the main page, I have debated the issue with them before and I still cannot see their point of view.
The whole reason for building a site is to get the surfer in to look at your advertising so why put a recip link on a page that is easily accessible to a surfer. When it is on the warning page the surfer sees it briefly and then he has gone into the site and the recips are forgotten. When you place the recips on the main page they are there every time the surfer returns to find the next gallery link.
R. Buckminster Fuller (1895 - 1983)




