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A few things to remember about 404 traffic. Most importantly, you don't always know where it's coming from. It could be a smart surfer looking for more free stuff, or it may be a Link List owner trying to review a site you submitted with the wrong url. You should be eager to bounce around the experienced surfer looking for free stuff, but you don't want to put the Link List owner through the same paces, so moderation and preparation is important.
If you own domains that you know will never be submitted to other sites, then you can go full force on that 404 trap, however, if you're building 100 free sites on the same domain, you'll probably want to be a little less aggressive in your trap to keep from ruining your reputation due to a simple mistake.
Traffic flow. It's all about the traffic flow. Knowing where the surfer came from (even if this knowledge is the NOT knowing of where they came from) and making sure they have a chance to get where they (think they) wanted to go.
A link list or TGP owner may prefer to simply point their 404 at their main page to keep all the surfers (lost or otherwise) on their traffic site, or the owner of dick-pics.com (me :) may choose to have the 404 point to a gay, shemale or "for women" sponsor. Again, it's all about where the surfer was, and where you want them to go.
You may decide a "404 hell" trap is not for you. Whatever your decision, be sure and use this traffic wisely.
Written and contributed by Freak of Link Trader and Thumb Freak TGP
