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Toplist Site Descriptions & Banners

By

Kathy
Just Free Sex

This is part 3 in our toplist series. In Part one, Morgana discussed finding and choosing toplists to submit your sites to - you can find Morgana's article here, and last week, Robbo talked about actually submitting your sites to toplists. You can find Robbo's article here. This week I am looking at how you can write effective web site descriptions, and also have a look at making banners for inclusion on topsite lists.

So, you've spent an hour or so making a fantastic looking site with juicy sales text links that you just know the surfers won't be able to resist clicking on. Excellent! You've got a list of link lists and toplists that you can submit to as well, and all that's left to do is the actual submitting. I must confess, I find submitting galleries and sites to be one of the most tedious parts of webmastering. I know I'm not alone in feeling this way either! However, the actual site submission process is very important to your business' bottom line profit. The more places you submit to, the more potential visitors your site will receive, and the more revenues you stand to earn. You can further increase the number of people who click through to your site from link lists and toplists by ensuring you have written a great title and site description.

How to write your title and description.

1. Be Accurate with both your title and description.

You will have already decided upon your site title. Make sure that you don't use the same title as the sponsor you are trying to sell. Try to be original as well. For example, let's say you have created a standard free site. Your content is upmarket babe type shemales posing, and you're selling a sponsor that has a shemale babe type site. A good title might be something like 'Shemale Shaggers', or 'Tranny Temptress'. You don't have to use alliteration like I have in those examples, you can also use words that create an illusion for the surfer. For example, 'Babelicious Shemale Whores'. Now, treat your description like a headline opportunity. Most surfers will be skimming down the listings and so you need to write something that is going to grab their attention and make them click. It's probably worthwhile mentioning here that there is no point in writing descriptions that are inaccurate. Sure, a surfer might click on your link if you tell them that you have 5 million free pics and 250 hours of downloadable video for free on your site, but when they land on your site they're going to see that you have lied big time, and if there isn't anything of interest to them on your site then they will soon disappear. You don't get any sales, just some bandwidth burnt for your trouble. Also, make sure that you don't use any illegal terms in your title or description. Surfers looking for that sort of material are NOT the sort of surfers you want to be attracting. You want above board, credit card carrying adults prepared to dust off their plastic for some adult entertainment.

2. Be Interesting. Compel the surfer to Click.

You need to 'match' the surfer to his/her area of interest or desire. Describe what is on your site honestly but interestingly. Compel the surfer to find out more by arousing his or her curiosity. For example, Babelicious Shemale Whores - free pics of naked chicks with dicks is accurate, but rather run of the mill. Babelicious Shemale Whores - Wild Shemale Sluts Begging to be Banged Hard! is much more interesting! Or, we can take a Lesbian Site for example. Lesbian Lust - Girl on girl tongue licking action while not bad, could be a lot better; Lesbo Bed Limbo - Nimble Lesbian Lovers who Limbo to Lick Clit! is an improvement :)

3. Write Concisely

Surfers aren't going to read a long winded title and description so you need to be brief and concise in what you write. You don't have to write..'This is a site about...' or 'This site is...' - just leave that off the initial part of your description for the most effect. Make sure you state what niche your site is in, and include a verb or action that is going on in the pictures of your site. For example, maybe you have a slave being dominated by a busty bitch, or a granny drooling juice over a hard young cock.

Banners

Many toplists allow you to submit a banner url for your site, although unless your site is towards the top of the list it probably will not be shown to surfers. You will have to host the banner yourself and allow the toplist to hotlink it. This means that you will have to have a directory somewhere that you do not have your .htaccess anti-hotlinking within.

Using a banner can of course increase the number of click throughs to your site. Firstly, look at the toplist. You will want to create a banner that stands out from the toplist itself so make sure that you use colors that are different to the toplist's scheme. You may also consider using a font that the site doesn't use. Also decide whether you want to make an animated gif or whether a jpg will be sufficient to draw attention to your banner.

Find out what size banner you can make. Many toplists offer submitters a fairly standard size banner, around 470 x 80. You can make a banner up to that size, but not larger. You will also want to make sure that your banner file size isn't too large. This will ensure that your banner loads and the surfers see it!

One way to make sure that your banner file size doesn't get too large is to only have a small portion or your banner animated. Also, photos will use a larger file size than will text and simple graphics. If you are animating, use only 2 to 3 different frames at the most.

Limit verbage on your banner to just a few simple words - enough to get the message across to the surfer without overwhelming him or her with a pile of information.

Keep your banner background simple. If it is too busy your sales text will be fighting for attention.

Make sure that you optimize your banner. Reduce the number of colors to the lowest level that you can without losing a great deal of quality, and remove overlapping colors from frames as well.

If you use your content to make banners, make sure that you check the terms and conditions of your contract to ensure that you are not violating any terms and conditions of the contract.

When you are happy with your banner, upload it to your server and submit the url with your toplist submission. Used in combination with an effective site title and compelling description, you will gain more hits to your site, and the hits will be more qualified than they would otherwise be.

Enjoy!