Welcome to
The DFN Weekly

Targeting the Flow

By

Voltar

Cloud Cash

There is a question that I often get asked.

It goes something like this. "Why do you pick different niches for the triples project and many of your other newbie projects, when similar niches would or should filter the traffic better, since the surfers are there after that niche already?"

Most times, there is one of two reasons behind this question. The first one would be that the person has the content for one niche already and doesn't have content to match the different niches that are called out in the projects.

The second one comes from (more often than not) looking at the projects and saying to themselves. "This is easy, I totally understand it." Well, anyone who's been around a while knows that is not the case with the projects I design each week, especially not the case with the Triples Project. Each project is far more than what it appears to be on the surface.

The projects are always designed to make you think in ways to expand your mind and webmastering skills. I spend a lot of time making those little broken bridges that the mind has to make the leap over to the other side to complete them. You'll never learn all a project I do has unless you sit down and do it. There is always something there that you will not expect, once you are doing it.

Back to the point at hand. Why are the niches in the projects different instead of similar?

It's really a simple time proven concept. You get better targeting with, on the highest level if you give the most contrast... thus the surfers go towards the area they are interested in and avoid the ones they are not.... THEN, the subniching within the niche begins.

With opposing niches, the filtering is more defined and crisp and clear... the less chance of getting someone in that is just sort of interested. And the more you get someone that is highly interested in that niche and the more likely chance that your traffic will be better converting. This way you are actually improving the quality of your own traffic to help maximize your profits.

Picture a huge group or pool of surfers. First you break them into large groups of surfers (major well defined niches) before you break them into smaller groups (sub-niches and similar type sponsors). This allows you control the surfers' flow better. And thus allows you to point them toward more viable options that they would be more interested in because of their initial, secondary, and further choices on into your sites and internal empires. This leads to profits, conversions, and checks in your mailboxes that you wouldn't have had before.

I hope this has helped clear this up for some of you and motivate you into not taking short cuts or assuming that because you can read a project that you know the project. Once into them you will easily see where it is you make your leaps and bounds in your webmastering and thinking.

Now go do a Newbie Project today! It's an open invitation to expand your skills and wallets.

Voltar