Wide's World

Color Of Money

by

Widearea

Strapon Cash

Rose tint your world

Voltar has always spoken of creating an illusion in the creation of an adult website. It is that intangible quality that can often make a site sell or not. This week we will look at how color in site design may have an influence on the audience who surfs it. As a designer, color is an integral part of any website, and designers in all fields are always concerned with color as part of their design process. Color has been known to have a psychological effect on people, and there are even theories of the psychology of color hypothesizing what colors do what to people. I decided to look around the web and see what all this really could mean to the adult webmaster. This week we will look at some colors and the effects they are apparently supposed to have on people.

Colors and what they do
Color in any design usually consists of a palette or color scheme. In a website, it is recommended that a developer use a maximum of three or four colors in any design. Let's look at what the shrinks have to say about the effects that certain colors have on people, and try to think about how you can use this observation of behavior to sell some shit online.

Red -- Excitement, strength, sex, passion, speed, danger. Red makes people unaware of how much time is passing and is widely chosen by casinos and bars for that reason. Red inspires people to eat more.

Blue -- Trust, reliability, belonging, coolness.

Yellow -- Warmth, sunshine, cheer, happiness. Yellow is the color that draws attention the fastest, stops traffic, and can sell a house. Splashes of yellow are cheery, but a mass of yellow can produce anxiety.

Orange -- Playfulness, warmth, vibrance. Orange draws attention, is informal, and indicates that a particular product is suitable for everyone.

Green -- Nature, fresh, cool, growth, abundance.

Forest Green -- Appeals to the wealthiest 3% of Americans, while it may cause rejection in others. It generally signifies "the best" and raises the price of goods.

Purple --Royal, spirituality, dignity

Burgundy -- Appeals to the wealthiest 3% of Americans. It can signify "the best" and raise the price of goods (go figure).

White --Pure, virginal, clean, youthful, mild.

Black -- Sophistication, elegant, seductive, mystery.

Gold -- Prestige, expensive.

Silver -- Prestige, cold, scientific.

Color is an important part of your site design, and as you can see, it isn't all just for show. As adult webmasters our selection of a color palette for our site is key in helping to create the illusion that our targeted sales require. Sexuality is a subtle and often supressed phenomenon, and our understanding of the basic psychology of color can be a great asset in reaching into the web surfer's mind and pulling out the desire they may even deny themselves. The analysis of the colors above show a broad range of emotional qualities, and each one can be applied to the successful marketing of our products. It all depends on the illusion you want to create. Color is a powerful part of our design. It is simply up to the webmaster to harness the psychology of color in our web development for maximum profitability. Enjoy picking out your palettes for your websites and always use color as part of your marketing strategy. Thanks for coming by Wide's World this week, and until next time, Happy Webmastering!

Reference/Useful Links

Alley Kat's Color Place - Marketing with color
Internet Marketing Focus - The psychology of internet marketing and color
Idea Viewer - The psychology of color in marketing materials