To Turn a Phrase
by
Voltar
Of
Pastaboy is a little busy with some major projects he's got going this week so I'll be jumping in here and doing this little search engine article on taking your meta keywords a step further for targeted traffic.
Oh, by the way, I'm Voltar. If you don't know me or who I am, let's just say I'm not a search engine guru, heck even the people claiming to be search engine gurus, aren't. You see, search engines are like living breathing things. They have habits and customs and surfers flow through them like blood does through your veins. Things and directions change in a heartbeat and if you're not watching and paying attention you can loose track and lose listings.
Following a search engine is more like being a doctor than anything else. You have this living thing you have to keep up with, feed, predict the causes of it's changes and moods. Okay, this is starting to sound more like you're married to it, now that I think about it. Well, back to me for a second. I'm no search engine guru, I just get lucky sometimes. If you're looking for help drop on by VNWR and ask some questions on the message board there. You'll find some great help and answers.
The search engines, well many of them, key off of meta keywords on your page for what to list you under in searches. A common thing that people do is to make this list of keywords as single stand alone keywords separated by commas. Good way to start, bad way to continue after you've gotten your feet wet at search engine traffic. Don't get me wrong, I've gotten plenty of number search engine listings this way. What I'm about to tell you will get you MORE.
Take your web page and niche based keywords and look at them. What are you wanting them to be found under in the search engines? Can you name what it is you want to have top 10 search engine listings under for that webpage? Odds are that you can. But odds are also that it wasn't one word phrases either. It was probably a small series of words creating a phrase.



